Subject : Request For Proposals for Branding and Image Campaign for your esteemed institution
Respected Madam,
With the advent of recently launched new education policy across the nation, APEXCEL has been involved extensively in the development of branding campaigns to define or redefine related an institutions, allied services or products ranging from K-12 education to colleges or universities , public institution or similar upcoming or existing projects across the region especially
The hallmark of APEXCEL, is to ignite a passion for learning among the learners and the faculty members of our potential clients institutions through . We are a professionally managed Quality enhancing consulate for academic excellence, administrative tech support , online – cheat free assessment tech provider . We assist proficiently in innovative funds raising campaigns or developing revenue generating strategies including involving angel doners and corporate contributions through company social responsibility (CSR) via better brand identity, image building/ communications , participation in product development and overall brand certifications and PR media initiatives catering to increase in diversified admissions , qualified staff recruitments and effective placements among our existing and upcoming partner institutions .
APEXCEL brings a strong commitment for tech change especially among the students hailing from lesser developed districts across the region, and thereby offering to bring up incremental progression in almost every area of your institution , from instruction, to curriculum, to infrastructure, to human capital and better streams of resources.
Branding and Image Campaign Background
Though most of our potential partner schools may have engaged in periodic marketing and communications programs, but these efforts may need further impetus and redefining the product developmental image like rebuilding quality student enrollment .
The purpose of this proposed project for your institution is to establish a strong brand for , enhance the real image both internally among your organization and in the overall perception among the community as a whole.
At APEXCEL while working actively round the year with you we make positive and innovative “out of box” solutions , at times even countering a community narrative and perception that some schools are underperforming academically and in school climate or culture.
Despite many examples and efforts undertaken by the partner schools on their own , this negative narrative can remain persistent and entrenched particularly among certain community members. Some of the positive things that can happen as part of renewed branding campaign for your institution are can build on, include: strengthening its support for teachers include a completely overhauled recruitment and interview process; the implementation of New Teacher Boot Camp; increased teacher leadership roles in schools with paid stipends; base salary increases; salary advancement for participating in Apexcel -proposed professional development; and an ongoing, open dialogue about the factors that keep educators in your school
Scope of Work
Research Phase. The APEXCEL will conduct research to help build a strong foundation for your institution’s brand, in coordination with your institutional leadership. The scope of work includes research of student and family population demographics, and student success rates in comparison to your primary competitors as well as the collection of anecdotal data about how your institution is perceived (strengths and challenges analysis about school is open to include within this scope of work a survey of students, faculty and staff, and ideally a community survey of at least targeted groups. In addition, time may be allocated for focus group meetings.
The APEXCEL consultants will interpret the data, conduct an appropriate number of meetings to understand the current market perception of your school, and ferret out the best experiences, programs and students successes in a way that will form the basis of the brand identity repositioming as per the vision and ethos the founders of your organization .
Development of the Brand. The selected consultant work with the school administration to develop the key elements that make up the brand, such as the vision, positioning, identity, character, and promise. This means the Brand credentials need to be consolidated and key branding messages established.
Creative/Visual Image. The selected consultant develops visuals that communicate the emotion and personality of your brand via various forms of electronic, print, and media graphics that can be deployed in the marketing strategy and used throughout the district. The core elements are listed below. The design theme must be made to be transferable to all district departments with the creation of design templates.
Logo. A compelling logo for the School eiher already existing or drafting afresh , is being
provided in both high res and low res formats.
Tagline(s). if need be , A compelling tagline that redefines n re describes our brand and our value proposition succinctly and creatively.
Electronic/Print Design Templates. Design templates are needed for a wide variety of marketing materials what are used on a regular basis. The templates will allow the school to write content on an as-needed basis in a format that is consistent with the new branding. These templates may include a flyer on both letter and legal sized paper, a general student / family information flyer on letter sized paper, post card templates (front and back), 11”x17” poster templates, 20’x 4’banner template, PowerPoint presentation design, building signage template, letterhead, catalog cover design, an annual report format, and email marketing templates.
Media Templates. Templates for print and electronic ads, as well as a template for press releases.
Web Site feedback / alignment. Your school has a web site already, but would be interested in making sure that the look and feel of the site is aligned with the branding and look and feel so We work with your IT staff closely on the achievement of this visual alignment.
Professional Hyper Media photography is required to help communicate the brand image. We specify the budget devoted to this provistae based media photography covering an interactive documentary film that sounds and feel like an independent director’s prospective with promotional script, narrating the ethos and spiritual mission behind shaping the lives of students in your typical fully residential or day scholar schools. This world class professional visuals will be of mainly two types
First one is hyper media visuals based extreme digital imagery covering all the infrastructure physical , natural and man made facilties as available and developed over the years in your campus and usually made available to you in couple of days for immediate marketing and especially for the fund raising and digital promotion of the school project
While second one is more like an actual short documentary film version with a storey line , script voice over , live actions and background actual activity sounds taken together as if one is witnessing the entire campus in person, highlighting all the organizational features of faculties and faculties under the dynamic leadership of administration heads and overall the spiritual direction of the Founding fathers of this entire mission .
The proposed school movie typically spans to 9 to 12 minutes duration and literally familiarize the viewers in a engaging and interesting manner full scale coverage of the campus , safety and wellbeing of campus inmates , especially from the point of view of potential admission seeking parents across the globe or an inquisitive student or even to a potential donors or visitor to have a first-hand account of campus life and a real-time feel of the world class facilities and faculties being offered to the pupils and teachers alike especially in sports and recreation .
This documentary film will be highlighting the teaching methodology, pedagogy of online or offline mode of digital Schooling, introduction of healthy and ethically balanced life style among the students, career counseling sessions, arranging periodic competitive sports and gaming events.
Besides this documentary film and provistae visuals taken together will succeed in bringing up the rational of conducting round the year faculty development programs in your organization for ensuring world class quality education and welfare of the academic and support staff.
A detailed day-wise shooting schedule and sample script plan is enclosed herein as an illustrate version so that the same can be further improvised upon discussion with the top administration as per the vision and mission of the founding fathers of this profound organization.
This brand building documentary film like a nectar , will signifies essence of all features of your campus , that can be uploaded on all web medias, social media and even showcased during the institutional promotional events as a curtain raiser. This movie is conceived upon the exclusive natural shots of your campus, diversity of human resources, actual shots of real experiences of your pupils and parents in action, unique set of daily spiritual and academic routine activities, modern teaching & spiritual & sportive life on campus with equal emphasis on overall personality development, scientific aptitude and the wellness bestowed upon all of us as the ultimate blessings of the almighty.
Marketing Strategy and Implementation Plan. APEXCEL typically develops for your brand a marketing strategy and implementation plan that identifies efficient and cost effective avenues to target both external and internal audiences as follows. The proposed project strives for your brand building exercises involving advertising, digital promotions and web communications
1. That will reach the current parents and families including even those Potential parents and families, who may have “choice
out” of our brand access and marketing appeal .
2. That will approach the general public for a purpose of enhancing the perception/image/reputation of your brand.
3. That will address to the Current students and alumni, so they are aware of successes of their fellow students and want to be associated with your brand identity and image.
4. That will educate the faculty and staff, for the purpose of creating pride in the institution, enhancing morale and creating good will ambassadors throughout the community.
Geographically, the target audience is as per the mandate provided by your top administration with optional advisory from us especially to alumni, who may be reached in person or online or via social media as feasible. The implementation plan will suggest the followup schedule within the recommended annual marketing budget. Actual media buys will be a follow-up implementation phase that will be as per the overall budget for the subsequent years as per the scenario then viable.
Project Budget
This proposal includes an itemized budget specifying the specific deliverables the consultant will provide. Ideally, a table or spread sheet will be provided breaking down the budget by each major task, and indicating the number of tasks required to complete the assignment The cost of any contract management or overhead charges or fees, and reimbursable expenses the consultant will be all inclusive all the charge the district must be specified in the budget proposal. However Reimbursable expenses include items such as travel time or mileage reimbursements, campus meals, and related expenses. In short, the apexcel consulate demonstrates experience and expertise in the following areas.
1. Demonstrated expertise in the development of high quality creative content for marketing and outreach materials in electronic, web and print media formats.
2. Demonstrated expertise in marketing and communications strategies, plans and tactics, and the implementation thereof via events, websites development, public relations, outreach, social media, printed informational materials, production of newspaper and internet ads, signage, and other collateral materials.
3. Knowledge of practical methods for program evaluation. The criteria for the project services will include,
4. Documentation of the clients ’s institutional data, relevant achievement , technical validity of claims and awards that need to be highlighted directly or indirectly related to the scope of script of this branding project .
5. Access to the key personnel of the client’s institutions available to work on this project with APEXCEL while developing branding campaigns and implementing multimedia marketing solutions actively which includes development of creative briefs, design and placement of advertisements and marketing collateral, and web or app developments & installations .
6. Duration of such projects typically depends upon the clients immediate requirement s , attention to detail, creativity in approach and ability to plan a multi-faceted branding and image campaign in a timely fashion. However the timeframe is provided as an estimate only and the actual project timeframe will be determined at the time of selection of the marketing firm.
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